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Does your website load quickly and efficiently? Can customers find you easily? If you don’t know, you might want to run your URL through Website Grader…
I have a consultant working on a new page for my website. Rest assured, I wrote all the content myself. And I hired a professional photographer to take the pix. But the page looked ugly, so I brought in someone to help me.
Then, the consultant blew me away by telling me that my website needed some work for speed and search engine optimization. To prove his point, he ran my URL through a tool called website grader. If you want to do the same with your own site, go here. I earned a 69 when, really, I should be aiming for a score of greater than 80, or higher.
Here are some examples of webpages with great scores, all 85 or better:
Apple (94 – didn’t surprise me, either)
Precision Accounting (85)
Here’s what did surprise me! Some of the companies that scored unexpectedly low:
Berkshire Hathaway Inc (Warren Buffet’s company gets a sobering 35)
Genentech (one of the best 100 companies to work for, according to Fortune, but only 74 on the website grader)
Twitter (their business is based on the Internet – how do they earn only 74?)
Amazon (I’d have predicted they be in the 90s but, no, their score is “only” 82. I’d be happy with that but I’d have thought Amazon would want to do better.)
I can guarantee most users care a great deal about the speed of your website. You might want to check to see how your website is stacking up.