Reading time: Less than 3 minutes When you write do you ever feel the urge to tell your readers everything you know about your subject? Today’s column is a lesson on why we all need to learn that less is sometimes more. I spent three days last week in a […]
When a little learning is memorable Read More »
Reading time: Less than 3 minutes When I was about 16 years old, I first heard about the two-martini mistake. This wasn’t, as you might suppose, a teenage drinking behaviour. (Think about it — that would be more like the ten-beer mistake!) A throwback to the late ’60s, the term meant two
How to prevent the two-martini assumption Read More »
Do you want to be a writing star? Here are some suggestions that might help! Blame it on my stroke or my house-move but I lost an expensive piece of software recently. I could have sworn it was installed on my computer but when I checked my hard drive the
5 ways to surprise your boss or client Read More »
Have you ever been asked to write a communications plan? Today’s newsletter gives you a clear five-step plan for producing one. Last week I met with a client — the CEO of a non-profit organization — who announced that he wanted a communications plan. Having been around the block a
How to write a communications plan Read More »
