A better strategy for selling your books

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This is my weekly installment of “writing about writing,” in which I scan the world to find websites, books and articles to help other writers. Today I discuss a blog post on selling your books….

Do you sell your book through Amazon? More importantly, do you sell it exclusively through Amazon?

If so, you might want to reconsider your strategy, according to the Savvy Book Writers blog. While six years ago it might have made sense to give Amazon exclusive rights, that plan no longer works.

In fact, according to the website, there are three big benefits to selling from your own site. Here’s how they put it:

  • “You will have higher Revenues
    Directly selling means you earn around 85% from your retail price, way more than the maximum 70% you receive from Amazon.  On a 99 cent book or one above $9.99, you get nearly double the amount you would receive from Amazon.
  • You get paid faster
    Before your customers download your books you get paid. Unlike with online book retailers, you don’t have to wait until you receive a statement months after your book was sold.
  • You will know your readers
    Having your book solely on Amazon, Barns & Noble, Apple etc., you will never know who orders and reads your books, no matter how many are sold.”

I totally agree with this assessment. I have never listed my book with Amazon and have always sold 100% through my own website. (If you’re interested in buying, or seeing how I sell, please go here.) Occasionally, readers are a little surprised to learn they can’t find me in Amazon but I’m able to clear up the mystery very quickly.

The benefits of selling through my own website are enormous. If you have a book to sell, I urge you to consider this idea, too.