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Have you ever felt uncomfortable with hiring specialists? Here’s why you should get over that idea….
If you had a problem with your feet, you’d visit a podiatrist. If you had cancer, you’d see an oncologist. If you had heart troubles, you’d go to a cardiologist.
So, why do people have such a hard time translating the basic principles — and value — of specialization to other areas of their lives? I’m guilty of this tunnel vision, too.
Recently, I met with a graphic designer who specializes in web design. The difference? Between working with other graphic artists: night and day. Between working with other web coders: summer and winter. The new guy didn’t just know how to make things look pretty. Or functional. He also knew all the tricks that would encourage readers to read. Why hadn’t I taken the trouble to find him before?
If you’re paying someone to do work for you, make sure they have the experience — the specialization — that will save you money and prevent grief. As the late Red Adair — an expert on putting out fires on oil wells — put it: “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”