Gray-Grant Communications

What’s the use of jargon?

Reading time: Less than 1 minute ‘Avoid jargon,’ corporate writers are often told. My advice regarding jargon is a lot more specific than that… Does jargon ever have a place in corporate communications? You might be surprised to hear me answer ‘yes.’ But let me quickly define exactly what I

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Why you need a plan

Reading time: Less than 2 minutes When people are busy they sometimes feel as though they don’t have time to plan. Here’s why that idea is so wrong-headed… If you work in media relations, I know you’re busy. This is not so much because I know the field to be

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Another way to use mindmapping

Reading time: Less than 1 minute I’ve long recommended mindmapping for writers but other people in the business suite might find it useful, too… I’ve been promoting mindmapping for years so I found it encouraging to find out, as I did yesterday, that the Harvard Business Review also endorses the

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The value of hiring specialists

Reading time: Less than 1 minute Have you ever felt uncomfortable with hiring specialists? Here’s why you should get over that idea…. If you had a problem with your feet, you’d visit a podiatrist. If you had cancer, you’d see an oncologist. If you had heart troubles, you’d go to a cardiologist.

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Power poses help calm nerves

Reading time: Less than 1 minute If you get nervous about anything — but particularly public speaking or job interviews — then consider trying some power poses… I’ve recently wrapped up a third year as debate club coach for my local high school. I love working with these 25 or

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Help! Teeth hurt…

Reading time: Less than 2 minutes Do your teeth hurt? Imagine what it would be like to have severe dental pain that persisted for years and no hope of treatment… I’m seldom able to be public about crisis communications in which I’m involved. My column today is the happy exception. No harm

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