Reading time: Just over 1 minute Here’s why your company needs to stop worrying about “pretty” and start concerning itself with readability… Look at the graphic I’ve attached to this post. Can you READ it? I mean, beyond the attention-getting headline saying The Three Rules Your Competitors Don’t Know Yet.” […]
Readability is more important than “looks” Read More »
Reading time: About 1.5 minutes Writing signage is one of the most challenging tasks facing many businesses (even if they don’t realize it.) Be sure to choose your words carefully! I’m seldom hired to consult on signage, but judging by the gaffes I’ve seen over the years, more organizations really
Choose your words carefully — especially for signs Read More »
Reading time: About 1 minute When you’re writing arts marketing copy, don’t reach for hyperbole. You’ll make your audience suspicious when what you really want is for them to buy tickets… Hyperbole can be dangerous. All writers need to learn this principle and none more acutely than marketing writers. Here’s
Nothing short of a miracle? Read More »
Reading time: About 1 minute Here is a mini-review of the book Masters of Disaster by Christopher Lehane, Mark Fabiani and Bill Guttentag… If your company is facing a disaster, no book will be enough to help you. You’ll need a real live person to make a plan, thrash out the
Mini review: Masters of Disaster Read More »
