signs

Reading time: Less than 1 minute A picture is worth a thousand words, as the expression has it. So is a sign in a window…. There’s a store not far from where I live. It used to be a corner grocery, but it was either sold or rebranded as a produce […]

Reading time: About 1 minute Signage writing is a demanding art. Yet is looks so easy that few small companies take it seriously enough. They make this mistake at their peril… Signs are harder to write than they appear. In addition to attending to grammar and spelling, you also need to