public relations

Reading time: About 1 minute The next time you face a  big communications challenge, see if you can use the benefits of humor… The Abbotsford Police Department is conducting a campaign for better road safety. Their secret weapon? Being funny. For example, there’s the ticketed driver who told an officer, “My dad could buy you!” The […]

Reading time: About 2 minutes If you’ve never heard of the genetic disorder neurofibromatosis, you’re not alone. It’s a relatively rare disorder but that doesn’t make it unimportant… I took part in the Scotiabank half marathon last weekend. Let me stress: I am not a marathoner or even a half-marathoner.

Reading time: About 2 minutes Some skills are extra important for any corporate communicator. Here’s a quick primer on one of them: how to write key messages… If you’re forced to make a big announcement for your company or organization, you need some key messages. Essentially, these are statements that

Reading time: Less than 2 minutes If your company or group has something to announce — especially if it might be considered negative — you need to do some planning first. Here’s how to make a big announcement… Planning an announcement is a little bit like launching a book or