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Rather than writing for a demographic, I suggest you learn how to write for one person. Just one! Ideally, someone you know well…
Transcript
Here’s a question that changes everything: who am I writing this for, specifically?
Not “my audience.” Not “people interested in the topic.” One real person.
When you write for everyone, you write for no one. The prose goes vague and starts to hedge. It pleases a crowd and moves nobody in it.
So picture a single reader. Give them a name. Know what keeps them up at night and what they’re hoping you’ll tell them.
Now write to that person. Only that person.
Watch what happens to your tone. It warms up. Your examples get sharper, because you know which ones will click for Sarah, not for a faceless mass.
The paradox is lovely. Write for one specific person, and far more people feel seen.
Specific is generous. Vague is lazy. Pick your reader.
