Gray-Grant Communications

Why you need a proofreader…

Reading time: Less than 1 minute Don’t let jargon cause you to make embarrassing typographical errors. Everything you write needs a proofreader, even if you can’t afford having a professional do it… I volunteer at my local high school, where I’m the debate coach. I love working with teenagers — I […]

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The value of training

Reading time: Less than 1 minute Does your workplace take the time to discuss what you’re doing and how to do it better? Don’t ever underestimate the value of training.  I held a one-on-one coaching session today with a PR writer from a large US-based corporation. Her employer had hired

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Who cares about “who”?

Reading time: Less than 1 minute Here’s why I care about correct use of the pronoun who — and why you should care, too… I try not to be outraged by simple grammatical errors. I grew up in a household where my father heaped scorn on people who didn’t speak

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The power of signage

Reading time: Less than 1 minute Don’t ever under-estimate the power of signage… Advertisements for TV shows and movies are always created by professionals. Ditto for print ads in magazines and newspapers. But why, oh why, is signage often left to amateurs? Do people who create (or place) signs imagine

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Brewing a crisis in a coffee cup

Reading time: Less than 2 minutes You’ve undoubtedly heard the expression ‘tempest in a teapot.’ Today I write about a crisis in a coffee cup. I’d missed the whole brouhaha over Starbucks’ ill-advised scheme to start a public discussion about race. Perhaps that’s because I’m Canadian and the program didn’t exist here.

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Do you uptalk?

Reading time: Less than 1 minute Some people call it high rising terminal. But I call it uptalk. And I avoid it…. I have an important question for you: Do you uptalk? What I mean is: do you end every statement sounding as though you’ve just asked a question? If

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