Reading time: About one minute I’ll get ideas for better workshops wherever I can find them. Here are some tips I gathered recently from a client of mine… As a long-time conference and workshop presenter, I’ve learned several tricks over the years. When I ask the participants at one of my talks […]
Ideas for better workshops Read More »
Reading time: Less than 1 minute Writers should occasionally cede control to graphic artists, particularly when it comes to visual elements such a logos. Here’s an example from the company Ballet BC… I don’t think about logos very much. Until I see one I really like. The dance company Ballet BC now
Simple messaging with big nuances… Read More »
Reading time: Less than 2 minutes Customer service is a big problem for many companies but it never fails to surprise me when I encounter it as a consumer… I’m a serious cook, and I recently subscribed to a paid service called Raw Spice Bar. For $6 dollars per month
Raw Spice Bar botches customer service Read More »
Reading time: About 1 minute There’s an art to saying you’re sorry. Here are some guidelines for how to apologize… I had an important interview scheduled for this week, but the person’s Executive Assistant emailed me to re-schedule it. The new time she suggested wasn’t convenient for me — I had
Reading time: Less than 1 minute When I’m editing material for clients, here’s the most common mistake I see: they haven’t set a consistent style for headlines and subheads. If your headline doesn’t follow a proper style, your publication won’t look professionally edited. What do I mean by that? Well, there are
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Reading time: Less than 1 minute The worst thing about taking the bus should be having to sit next to someone you don’t like. But in a recent bus imbroglio, two teenagers learned things can get much worse than that… Public relations is harder for companies than used to be.
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Reading time: Less than 1 minute In a crisis, it’s always wise to help your people on the front lines… If your company is facing a crisis you’re probably attending lots of high-level strategy meetings. Perhaps your job is to produce the key messages. Or maybe you have to handle the
Support your people on the front lines… Read More »
Reading time: About 2 minutes Don’t be afraid to try something just because it’s relatively new. My life has been greatly enriched by the addition of podcasts… I’ve been recently transformed from a mild-mannered editor, writer, and trainer into a raging podcast enthusiast. Talk to me at a party and
Are you unfamiliar with podcasts? Read More »
Reading time: Less than 1 minute Writers and organizations generally put themselves first when making appeals for money. Here’s why you should put yourself second… I’ve been helping a client of mine with a big fundraising request. Confidentiality prevents me from sharing too many details, but I can tell you
Why you should put yourself second Read More »
Reading time: Less than 1 minute Do you need to sell someone with your writing? Here’s how a Venn diagram can help you… I was working with a client this morning who needs to make a big “ask” of some potential funders. For reasons of client confidentiality I can’t give you
How to make your writing more persuasive Read More »