There can be many reasons for this, but the primary one is usually the lack of a skillful writer or editor. My experience as a journalist at a metropolitan daily newspaper gives me the knowledge, the speed and the expertise to solve that problem for you.
In addition to writing and editing, I can also act as your managing editor. Similar to a general contractor — a managing editor is responsible for the day-to-day overseeing of any publication. Managing editors do more than manage staff or subcontractors (such as writers, photographers, graphic artists, IT consultants, printers and copy editors.) They also take care of communicating to you about how the project is going and deal with any bumps in the road along the way. And, of course, the managing editor is responsible for ensuring the deadline is met.
Wouldn’t it be good to have that job lifted from your shoulders?
Most small companies don’t have the expertise to be able to deliver publications on time. Some big ones don’t know how to ID the best subcontractors efficiently or manage their own internal “approval process,” (which is often broken.)
I have handled a wide variety of publications for such blue-chip clients as MacMillan-Bloedel, the Children’s Health Policy Centre (Simon Fraser University) and Weyerhaeuser. (See samples in photo, above.)
If you need a report, brochure, newsletter or magazine, I will:
- Write and/or assign the content to freelancers
- Edit, find photos, write headlines, and supervise design
- Open my own Rolodex to give you access to my tried and trusted suppliers
- Ensure that all deadlines are met and that your readers receive the publication by your deadline
Just as solo home renovators sometimes take on the general contracting job themselves to save money, you too can always manage your own publications. But if you find yourself missing deadlines or scrambling to find subcontractors, let me make your company look a whole lot more professional.