From the tragic Lac-Mégantic train derailment to the Lululemon imbroglio over yoga pants being too sheer, it’s obvious that many companies have big crisis communications troubles.
Does your company have a plan for what to do if things go horribly, disastrously wrong?
An old hand at dealing with crises — I spent five years as communications director for a troubled publishing company — I will use my background (and my daily-newspaper experience, back from when I was a reporter) to help you develop a detailed plan to manage any situation, no matter how dire.
I’ll write key messages and Q&As perfectly tailored to your specific crisis communications issue that will help you fully prepare for the really tough questions. I’ll also provide you with immediate media training for print, radio and TV.
I sign confidentiality agreements keeping all my crisis communications clients private, so you won’t find their names on this website. But give me a call if you want to discuss what I can do for you.
Better yet, let me help you develop a communications plan so you don’t have a crisis in the first place!
I can help you identify key audiences and develop key messages. I can also assist you in defining effective communication goals and objectives. And I can determine reasonable timelines based on your staff and budget.
You don’t want a crisis, do you? Contact me today.