Selling

Reading time: About 1.5 minutes Writing signage is one of the most challenging tasks facing many businesses (even if they don’t realize it.) Be sure to choose your words carefully! I’m seldom hired to consult on signage, but judging by the gaffes I’ve seen over the years, more organizations really ought to employ a professional. […]

Reading time: About 1 minute When you’re writing arts marketing copy, don’t reach for hyperbole. You’ll make your audience suspicious when what you really want is for them to buy tickets… Hyperbole can be dangerous. All writers need to learn this principle and none more acutely than marketing writers. Here’s what made me think of