public relations

Reading time: About 1 minute The next time you face a  big communications challenge, see if you can use the benefits of humor… The Abbotsford Police Department is conducting a campaign for better road safety. Their secret weapon? Being funny. For example, there’s the ticketed driver who told an officer, “My dad could buy you!” The cop replied, “Get him to […]

Reading time: About 2 minutes If you’ve never heard of the genetic disorder neurofibromatosis, you’re not alone. It’s a relatively rare disorder but that doesn’t make it unimportant… I took part in the Scotiabank half marathon last weekend. Let me stress: I am not a marathoner or even a half-marathoner. I was participating in the

Reading time: About 2 minutes Some skills are extra important for any corporate communicator. Here’s a quick primer on one of them: how to write key messages… If you’re forced to make a big announcement for your company or organization, you need some key messages. Essentially, these are statements that answer the obvious questions. For

Reading time: Less than 2 minutes If your company or group has something to announce — especially if it might be considered negative — you need to do some planning first. Here’s how to make a big announcement… Planning an announcement is a little bit like launching a book or a new product. Details matter!