Reading time: about 2.5 minutes Do you have a supermodel you can consult with? Headline notwithstanding, I don’t mean Claudia Schiffer, Naomi Campbell or even that inimitable diva, Tyra Banks. (I call this column the Tyra Banks approach because I’m Canadian and irony is in my nature.) What I’m talking about […]
The Tyra Banks approach to writing Read More »
Reading time: less than 3 minutes When my 13-year-old son recently used the word schadenfreude in casual conversation, I snapped to attention. “Where on earth did he learn that?” I wondered. This marvellous but obscure German word, which means “to feel joy at another’s misfortune,” is hardly everyday fodder for teenagers.
Of schadenfreude, finials and no-cost rice Read More »
Reading time: just over 2 minutes I’m old enough to have witnessed poodle skirts (on my mother), Pep Chew chocolate bars, elephant pants and brown briefly becoming the new black. One of the few advantages of aging is the perspective it gives you on trends. And aside from fashion, which is
Were you taught to write or just taught to write badly? Read More »
Reading time: less than 3 minutes Almost 400 years after the death of William Shakespeare, theatres still regularly perform his plays, children study his work in school and we are still moved by the complexity of his stories and the beauty of his language. But what’s less well known is that
William Shakespeare’s 5 best copywriting tips Read More »
