What’s a vitrine?

Reading time: Less than 1 minute Increase your vocabulary and you’ll make your writing much more precise. That’s why I provide a word of the week. Today’s word: vitrine. It’s not often I stumble across a noun I find difficult to define (unless, of course, it’s a scientific name for an animal or plant.) But […]

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Nothing short of a miracle?

Reading time: About 1 minute When you’re writing arts marketing copy, don’t reach for hyperbole. You’ll make your audience suspicious when what you really want is for them to buy tickets… Hyperbole can be dangerous. All writers need to learn this principle and none more acutely than marketing writers. Here’s what made me think of

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What does fungible mean?

Reading time: Less than 1 minute Increase your vocabulary and you’ll make your writing much more precise. That’s why I provide a word of the week. Today’s word: fungible. I’d heard the adjective fungible before but I’d never retained its meaning, perhaps because I’d never had cause to use it myself. I encountered it most

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