What’s the use of jargon?

Reading time: Less than 1 minute ‘Avoid jargon,’ corporate writers are often told. My advice regarding jargon is a lot more specific than that… Does jargon ever have a place in corporate communications? You might be surprised to hear me answer ‘yes.’ But let me quickly define exactly what I […]

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Are you baffled by buzzwords?

Reading time: Less than 1 minute This is my weekly installment of “writing about writing,” in which I scan the world to find websites, books and articles to help other writers. Today I discuss a New York Times article written by Marilyn Katzman… I admit it: Jargon makes me crazy.

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What does celerity mean?

Reading time: Less than one minute Increase your vocabulary and you’ll make your writing much more precise. That’s why I provide a word of the week. Today’s word: celerity… While on holiday last weekend I was reading a novel that I’d describe as chic lit meets the Da Vinci Code. Not

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How to mindmap… (video)

 Reading time: About 4 minutes Video: Just under 7 minutes Have you ever struggled with mindmapping? Here is a video, and a post, designed to teach you how to create a mindmap… Like a cardiologist who see nothing but hearts with problems — and therefore finds them easier to

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Why you need a plan

Reading time: Less than 2 minutes When people are busy they sometimes feel as though they don’t have time to plan. Here’s why that idea is so wrong-headed… If you work in media relations, I know you’re busy. This is not so much because I know the field to be

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