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Testimonials Products Free Articles Book Reviews About Daphne Free Newsletter Contact Me ![]() Check out my book! I think you have one of the most valuable and insightful business writing resources on the web (and, as Im sure you know, there are thousands of them out there). No matter how busy I am, your newsletter is the one email I always open the moment it hits my inbox! I have to stop myself replying to your email each week to tell you how great I think your writing is. I've held off for two months now, so: I think your writing is great. Yours is the only newsletter that I read every time. Inspiring and concise, with humour. Love it. You don't know me, but you've made such a big difference in my writing as I launched and then grew my copywriting business over the past year. Your newsletter is the only one I read right when I get it. I read your Power Writing tips religiously. I have learned more from them than I did in all my years at Catholic School. Your stuff is valuable to everyone regardless of their business function. Unlike most newsletters I subscribe to (many of which I delete in frustration or let accumulate in my inbox for "later") I read yours the moment they come in. I love that they’re short, easy to read, and informative. Just had to tell you that, once again, your newsletter has brought enlightenment, enjoyment, and a welcome dose of sanity to my inbox. I love hearing from you each week. I just wanted to let you know that I read 100% of your writing. Of the many newsletters that come to my inbox, yours is the only one I read from start to finish every time. TGIT (Thank God it's Tuesday). Thank you for your recent newsletter. What a powerful concept! I think you've just given me a key to my writer's block. Your newsletter is terrific! I just don’t know how you do it. Every column of yours I read is noteworthy. I’m working on two books (one for Oxford University Press and the other for Prometheus Books) that are each due in a couple of months. I’ve got two major research projects and teaching to boot. I don’t read anything extra. As a new writer and web owner, I had subscribed to several writing-type newsletters -- yours is the only one I have kept. It's short and sweet; and it offers value.
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HELPING CORPORATE WRITERS WORK BETTER, FASTER
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Sept. 8, 2009 The big gap in teachingFive essential tips for better writing
School has changed a lot since Sister Mary Rosa taught me to read in the 1960s -- but one thing doesn't seem to have evolved. The teaching of writing. Most schools don't do much of it. Sure, they teach little kids how to hold pencils to form the letter W and they grade the papers of pre-teens and teens with lots of red X marks for spelling and grammar mistakes. Better teachers even render little check marks for thoughts and ideas that are well expressed. But how many of them teach kids how to come up with their ideas and how to make a reasonable point? Precious few. On the day after Labour day, when most North American kids are returning to school after a summer break, let me share with you five essential tips for how to approach writing. Learn them yourself, to improve your own ability and most of all, teach them to your kids. Make a schedule. When you get an assignment -- whether for school, your boss or a client -- immediately write down a realistic assessment of how long it's going to take you to finish it. Don't think "oh that's not due for three weeks -- I can plan later." Do it right away. Furthermore, don't just think about your plan -- write it down. This is important for two reasons: (1) it increases your commitment, (2) it gives you a track record against which you can measure your performance -- useful for future planning. Being realistic is also extremely important. There's large evidence that if you are a perfectionist you seriously underestimate the amount of time it takes you do anything. Be aware. Spend more time on prep than on writing. When you prepare your schedule, remember to allow for a significant amount of planning time. There is nothing worse than sitting in front of a computer with a mind that's blanker than your screen. In other words, in order to write, you need to have something to say. Writing takes preparation. It frequently requires research but it always involves thinking -- and almost no one I've ever worked with has allowed adequate time for thinking. One of the best ways to think is by creating a mindmap. If you signed up for this newsletter, you'll have received a little booklet on mindmapping. Get it out now and re-read it. Then do it! Write in dribs and drabs rather than in one big chunk o' time. I can't tell you how many people regularly carve off an afternoon to write a report. Then they embarrassedly report to me how little they accomplished during this huge chunk of time. Don't make a big deal about writing. Write a little bit whenever you have the chance. Say you're waiting for a meeting to start. Start scribbling some thoughts in your notebook. Say you're waiting for a call to be returned. Start typing. Take those dribs and drabs of time and make them useful. When you next sit down to write you'll be thrilled to discover you're no longer facing a blank page. Separate your writing and your editing/re-writing. This is the single most important piece of advice I give. Do not allow yourself to start editing while you write. The two tasks are completely different and use different parts of your brain. When you write, write. When you edit, edit. Don't confuse these very different jobs. As I say in my book, trying to edit while you write is like trying to wash the dishes while you're still eating dinner. It really doesn't work. Forgive yourself. Guess what? You're going to screw up and make mistakes. Your schedule will be inadequate. Your prep will be incomplete. You may not find enough dribs and drabs of time and you may find yourself sneakily editing when you should be writing. Worst of all, your written work may not be perfect! So take a deep breath and tell yourself: "I don't have to be perfect. I just have to get this done. I will have the chance to edit later. Moreover I will have future writing projects." The more you write, the better you'll get. Just do it mindfully and with planning.
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