Daphne Gray-Grant

Home
Testimonials
Products
Free Articles
Book Reviews
About Daphne
Free Newsletter
Contact Me

 

 
  Check out my book!

 

I think you have one of the most valuable and insightful business writing resources on the web (and, as Im sure you know, there are thousands of them out there). No matter how busy I am, your newsletter is the one email I always open the moment it hits my inbox!
Leslie Talbot
Principal, G2G Sales, Cambridge, MA

I have to stop myself replying to your email each week to tell you how great I think your writing is. I've held off for two months now, so: I think your writing is great. Yours is the only newsletter that I read every time. Inspiring and concise, with humour. Love it.
Andrew Lightheart,
RealSmartNow.net
Singapore

You don't know me, but you've made such a big difference in my writing as I launched and then grew my copywriting business over the past year. Your newsletter is the only one I read right when I get it.
Kelly Parkinson,
Copylicious
Oakland, Calif.

I read your Power Writing tips religiously. I have learned more from them than I did in all my years at Catholic School. Your stuff is valuable to everyone regardless of their business function.
Mary Anne Doggett
Interactive Communications, Inc.
New York, NY

Unlike most newsletters I subscribe to (many of which I delete in frustration or let accumulate in my inbox for "later") I read yours the moment they come in. I love that they’re short, easy to read, and informative.
Nadine Pederson
Black Swan Services
West Vancouver, B.C.

Just had to tell you that, once again, your newsletter has brought enlightenment, enjoyment, and a welcome dose of sanity to my inbox. I love hearing from you each week.
Fran Sammis
Teledyne Storm Products
Woodridge, IL

I just wanted to let you know that I read 100% of your writing. Of the many newsletters that come to my inbox, yours is the only one I read from start to finish every time. TGIT (Thank God it's Tuesday).
Laura Williams
Mississauga, Ont.

Thank you for your recent newsletter. What a powerful concept! I think you've just given me a key to my writer's block. Your newsletter is terrific!
Lisa Ham
Bend, Ore.

I just don’t know how you do it. Every column of yours I read is noteworthy. I’m working on two books (one for Oxford University Press and the other for Prometheus Books) that are each due in a couple of months. I’ve got two major research projects and teaching to boot. I don’t read anything extra.
Except your emails. They’re worth their weight in gold.
Barbara A. Oakley, Ph.D., P.E., FAIMBE
Associate Professor of Engineering
Oakland University
Rochester MI

As a new writer and web owner, I had subscribed to several writing-type newsletters -- yours is the only one I have kept. It's short and sweet; and it offers value.
Julie DeHart
Manila, Philippines

 

 

January 26, 2010

The cons of doing more than one thing

Are you frittering your life away, multitasking?

I work mostly from home and I'm the mother of triplets. In some ways, I think I'm a marvelous multitasker. Heck, I practically defined the term. When my kids were small, I could feed two babies, change the diaper on the third, talk on the phone and plan dinner, all at the same time. So please take me seriously when I say I know multitasking. But when it comes to writing, I think it's a bad idea.

In theory, multitasking sounds brave and competent. Truth be told, however, it's more accurate to describe multitasking as "being distracted." Scoff if you like, but I think writing is a bit like driving; it requires your full attention. To get a more visceral understanding of what this means, you might want to play a brief online game dreamed up by the New York Times.

Working from the principle that many people mistakenly think they're pretty good at multitasking while driving, the game sets out to measure your reaction time when distracted. How does it work? Well, it puts you behind the wheel of an imaginary car and asks you to change lanes -- repeatedly and quickly. Then, it sends you text messages, which you're expected to answer. (And if your answers have too many errors, you get a text message saying "Sorry, I can't understand you!")

After you've responded to three text messages, the game then sends you a score. Average reaction times show that most players are .24 seconds slower at changing lanes while texting and miss 8% more gates. (Confession: I did much worse than that!) Try it yourself!

So how does this principle apply to writing? I think there are five main ways in which writers try to multitask (and I suggest you avoid ALL of them while you're writing.)

1) Checking email. This is probably the most disruptive -- and compelling -- distraction of our day. According to a calculation by Merlin Mann on his website 43 folders, if you check your e-mail every 5 minutes, then you're checking it 12 times an hour. Multiply 12 times an hour by 8 hours a day, 5 days a week, 50 weeks a year (assuming you take two weeks of vacation and not counting your at-home email habits) and that means you are checking your email some 24,000 times each year. That's awesome -- in a bad way! As Mann asks: "What are you not working on during that time?"

2) Surfing the web. How often are you checking Facebook, Twitter, blogs or just generally surfing the web? Sure it's attractive (I adore Twitter for example), but I don't let it control my life. All computer related habits should be delegated to set times of the day. Start by trying to limit yourself to once an hour for each. From there, reduce even further to only once or twice a day. Or, possibly, use this "distraction" as a reward for when you finish your writing.

3) Talking on the phone. Here's a hard one. Not only can it be fun, it can also be essential for your job. If there's a call, you can't afford to miss, it takes nerves of steel to ignore a ringing phone. To solve this problem, try to schedule your writing as an appointment -- and then treat it like a meeting with your CEO. If necessary, leave your office and perch in a coffee shop or at a boardroom or library table.

4) Doing research while you write. Please, don't ever mix your writing with your research. These are two separate tasks and the research should always come first. That doesn't mean there won't be information gaps when you write but don't use them as an excuse to stop writing. Instead, insert a blank "marker" in your text -- like this ________ or this XXX -- and then research how to fill it/fix it later, when you're editing.

5) Eating. I see a lot of people eating lunch at their computers. This is a bad idea -- not just for you, but also for your computer. Crumbs and liquid can kill your keyboard. My daughter lost her laptop when she spilled a glass of orange juice over it. But it's also bad for you. When you've been working hard writing, you deserve a break. So, pat yourself on the back and go eat your lunch (or your snack) elsewhere.

Multitasking. It's not just being an extra-hard worker. It's being a distracted one.

To receive a short article like this one each week, get on the Power Writing email list. It's free.