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I think you have one of the most valuable and insightful business writing resources on the web (and, as Im sure you know, there are thousands of them out there). No matter how busy I am, your newsletter is the one email I always open the moment it hits my inbox! I have to stop myself replying to your email each week to tell you how great I think your writing is. I've held off for two months now, so: I think your writing is great. Yours is the only newsletter that I read every time. Inspiring and concise, with humour. Love it. You don't know me, but you've made such a big difference in my writing as I launched and then grew my copywriting business over the past year. Your newsletter is the only one I read right when I get it. I read your Power Writing tips religiously. I have learned more from them than I did in all my years at Catholic School. Your stuff is valuable to everyone regardless of their business function. Unlike most newsletters I subscribe to (many of which I delete in frustration or let accumulate in my inbox for "later") I read yours the moment they come in. I love that they’re short, easy to read, and informative. Just had to tell you that, once again, your newsletter has brought enlightenment, enjoyment, and a welcome dose of sanity to my inbox. I love hearing from you each week. I just wanted to let you know that I read 100% of your writing. Of the many newsletters that come to my inbox, yours is the only one I read from start to finish every time. TGIT (Thank God it's Tuesday). Thank you for your recent newsletter. What a powerful concept! I think you've just given me a key to my writer's block. Your newsletter is terrific! I just don’t know how you do it. Every column of yours I read is noteworthy. I’m working on two books (one for Oxford University Press and the other for Prometheus Books) that are each due in a couple of months. I’ve got two major research projects and teaching to boot. I don’t read anything extra. As a new writer and web owner, I had subscribed to several writing-type newsletters -- yours is the only one I have kept. It's short and sweet; and it offers value. I just wanted to let you know, I look forward to Tuesdays. Because of you. Thanks for the inspiration and insight. Your newsletter is funny/interesting because you write about stuff I already know, but for some reason need to hear again in small portions. So incredibly useful. I adore your email newsletter. Thanks so much for encouraging me today Your newsletter should be scribed in GOLD.
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HELPING CORPORATE WRITERS WORK BETTER, FASTER
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How headlines and graphics can work together seamlessly November 28th, 2005
I'm sure you've heard the aphorism "many hands make light work." What's true in life is often also true in headline writing. When you can get aspects of your story - the writing, the photo, the caption, the headline -- working together, you make reading lighter (which is to say easier), for your readers. Today, I saw a terrific illustration of this in the business section of the National Post. The arresting photo, which showed a shark, mid-lunge, with mouth agape and sharp white teeth ominously glinting, contained the attention-grabbing caption: "Your company's name could go here." The caption was in the shark's mouth. The headline was: Hostile bids bare teeth. And, of course, the story focused on the issue of hostile takeovers. All elements worked together, seamlessly and eye-catchingly, to make this story a must-read for anyone interested in business. To receive a short email like this one each week, get on the Power Writing email list. It's free.
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